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The owner of cheekieshop having a moment with a baby

About Us

How it all  began...

Having lived with eczema and hypersensitive skin all my life. (I'm not exaggerating when I say that even an ant bite can cause a massive flare-up) I know what it's like to have sleepless nights because your skin is so uncomfortable it keeps itching everywhere, only to get worse when you scratch it or are limited to playing indoor sports. After all, extreme heat can cause your skin to get aggravated when you start sweating. Yup, I've been there, and it's no fun at all.

That's why I remember to read clothing labels very carefully when I'm shopping, to make sure the fabrics I do not purchase fabrics that would cause my skin to itch or stick to my body if I started sweating.

Now, I'd be lying if I told you having eczema didn't bother me because It did. As I grew older, I realised that at least 3 out of 5 people I met suffered from some form of sensitive skin issue, be it eczema, psoriasis, ichthyosis and so on. A lot of them developed these skin conditions when they were a baby, just like me. However, not all of them understood the importance of wearing comfortable clothing. That's when I figured maybe I should do something to help. 

When I founded Cheekie Shop in 2018, my mission was to help parents find suitable clothing for their babies with sensitive skin issues. I wanted these children to have a chance to experience the outdoors without fear. Thus I created a line of Hypoallergenic Baby-wear catered for babies with hypersensitive skin. When we started, our Hypoallergenic Baby-wear line comprised of plain white long-sleeved playsuits made from Cotton. However, I came across another type of fabric that proved to be even better than Cotton! This fabric is Bamboo Viscose. Having worn bamboo clothing myself, I can say with confidence,  I absolutely love it!

I hope you've enjoyed taking this journey with me. It takes one person to make a difference, and I hope you will join me in making that difference today for your child. Check out our store offerings today.

With Love,  


Pooja Kei     

Our Fabrics

 Time and tested our soft Fully Combed cotton fabric offers warmth, durability and comfort for your child's everyday activities.

Environmentally friendly, our Bamboo fabric is softer than silk, and provide a bunch of protective benefits like high moisture absorption, anti-microbial and breathability, excellent for sensitive skins

Mother and child having a moment. The child feels safe, comforted and protected with our Bamboo Sleepwear
Safe , Comforting and Protective

Your little one will love the softness, and comfort, and feel.

We Got You Covered

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