Having lived with eczema and hypersensitive skin all my life. (I'm not exaggerating when I say that even an ant bite can cause a massive flare-up) I know what it's like to have sleepless nights because your skin is so uncomfortable it keeps itching everywhere, only to get worse when you scratch it or are limited to playing indoor sports. After all, extreme heat can cause your skin to get aggravated when you start sweating. Yup, I've been there, and it's no fun at all.

So I remember to read clothing labels when I'm shopping. To make sure the fabrics wouldn't make my skin feel itchy or stick to my body if I started sweating.

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Now, I'd be lying if I told you having eczema didn't bother me because It did. As I grew older, I realised that at least 3 out of 5 people I met suffered from some form of sensitive skin issue, be it eczema, psoriasis, ichthyosis and so on. A lot of them developed these skin conditions when they were a baby, just like me. However, not all of them understood the importance of wearing comfortable clothing. That's when I figured maybe I should do something to help. 

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When I founded Cheekie Shop in 2018, my mission was to help parents find suitable clothing for their babies with sensitive skin issues. I wanted these children to have a chance to experience the outdoors without fear. Thus I created a line of Hypoallergenic Babywear catered for babies with hypersensitive skin. When we started, our Hypoallergenic Babywear line comprised of plain white long-sleeved playsuits made from Cotton. However, I came across another type of fabric that proved to be even better than Cotton! This fabric is Bamboo Viscose.

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I hope you've enjoyed taking this journey with me. It takes one person to make a difference, and I hope you will join me in making that difference today for your child.

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With Love,  

            

Pooja Kei